Structuring Documents For Impact

In today’s time poor organisations the capacity to craft clear, succinct and persuasive arguments and capture them effectively in documents is a key element of leadership at any level in an organization.   Yet it is surprising how poorly basic principles are understood.

This area sits slightly separate to but is complementary to my other areas of focus.  I offer workshops that deconstruct the essential elements of logic and format to assist participants to learn how to create documents that are logical, concise and compelling.  They demonstrate how to analyse audience needs, create a logical argument from a mass of data and finally create well structured, logical and concise documents using crisp language in which the key messages are clearly identified and highlighted.  Many people have experience in writing “portrait” documents, the more traditional format, but flounder when asked to create clear, logical presentations in landscape/power point where the underlying principles for working effectively in that format are unknown or only partially understood.


Issues covered in this training include:

  • How to analyse an audience to ensure you are targeting your messages effectively
  • How to create a logic structure which is easily understood and followed by the audience
  • How to create both portrait and power point documents which capture and clearly convey your argument
  • How to set out information in a document so that key messages are highlighted
  • How to ensure that you are writing in a crisp, clear and compelling way
  • How to create effective documents when you have multiple audiences with differing needs in terms of levels of detail

Workshops are designed to cover both the underlying theory and a range of exercises based on real documents to provide participants with opportunities to immediately put the theory into practice.

Current and previous clients for these workshops include a range of consulting firms (Booz and Co., KPMG, Saha International, Genpact, Tria Consulting Partners, Planpower, NMG Consulting), various banks and super funds (Westpac, NAB, QBE, Suncorp, Australian Super and Q Super) and a variety of other organisations in the public and private sector (AMEX, Boral, South Australian Chief Information Office, University of Melbourne, BUPA, Vodaphone, Cadbury Schweppes).

The single biggest problem in communication is the illusion that it has taken place

G.B. Shaw

Good communication does not mean you have to speak in perfectly formed sentences and paragraphs. It isn’t about slickness. Simple and clear go a long way

John Kotter

In today’s time poor organisations the capacity to craft clear, succinct and persuasive arguments is a key element of leadership

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